The history of the beauty factory

History

Beauty Factory has built its success on the notion of pampering – allowing you to spoil yourself everyday without feeling guilty.

“Beauty Factory is a friend, an older sister with my best interests at heart – it’s a champion of the cause of “Me” in a world that often demands that I give of myself without getting anything in return.”

Beauty Factory was started in 2011 by Lesel Research – the largest personal care manufacturers in South Africa. Their vision was to create a brand that believed that we all deserve some pampering, but we shouldn’t have to pay a fortune for it. That the experience of shopping should be one of relaxation and indulging oneself and that the use of the products should be part of our everyday ritual.

This has been achieved through constant innovation, research and testing. All of our products are produced locally and we are proud to be environmentally friendly through our support of recycling and no animal testing.

Today we have over 50 staff members, 7 concept stores and distribution through large retailers like Pick n Pay and Edgars.

We are extremely proud of and passionate about our brand and most importantly, the Guests who enter our home.

We continue to innovate and break new ground, whilst still been true to our values.

From Me to Me with Love

Values

The principles that we are passionate about and will strive to demonstrate in everything we do are:

  • Authentic
  • Welcoming
  • Caring
  • Pioneering
  • Delivering value everyday
  • Inspiring
The values of the beauty factory

“Beauty Factory is a champion of the cause of “Me” in a world that often demands that I give of myself without getting anything in return.”